Digital marketing: what jobs will be most in demand in 2024?

Digital marketing: what jobs will be most in demand in 2024?

Digital marketing is booming, and companies increasingly need skilled people to manage their online presence. In 2024, certain digital marketing professions will be particularly in demand.

1. Digital marketing manager

The digital marketing manager is the orchestrator of the company's digital marketing strategies. They define objectives, draw up action plans and implement online marketing campaigns. They also analyse results and adjust strategies accordingly.Skills required :
  1. Marketing strategy
  2. Digital marketing
  3. Data analysis
  4. Management

2. SEO specialist

The SEO (Search Engine Optimization) specialist is responsible for optimising the natural referencing of the company's website. They ensure that the site is well positioned in the search engine results, in order to increase its visibility and traffic.Skills required :
  • SEO
  • Natural referencing
  • Webmastering
  • Data analysis

3. Digital communications manager

The digital communications manager is responsible for the company's communications on digital channels. They create content, run social networks, manage email campaigns and look after the company's online reputation.Skills required :
  • Digital communication
  • Web writing
  • Community management
  • Project management

4. Web Developer

The web developer is responsible for designing, developing and maintaining the company's website. They ensure that the site is functional, ergonomic and aesthetically pleasing.Skills required :
  • Web development
  • Web languages (HTML, CSS, JavaScript)
  • Web frameworks (React, Angular, Vue.js)

5. Data analyst

Data analysts are responsible for collecting, analysing and interpreting marketing data. They use this data to measure the effectiveness of marketing campaigns and to improve existing strategies.Skills required :
  • Data analysis
  • Statistics
  • Business intelligence
  • Data analysis tools

6. Social media manager

The social media manager is responsible for defining and implementing the company's digital strategy on social networks. They create and publish content, lead communities, analyse performance and interact with web users.Skills required :
  • Community management
  • Social network marketing
  • Content creation
  • Data analysis

7. UX/UI designer

The UX/UI designer is responsible for designing the user experience of the company's digital products. They ensure that the interfaces are intuitive, ergonomic and aesthetically pleasing.Skills required :
  • UX design
  • UI design
  • Design thinking
  • Prototyping

8. Growth hacker

A growth hacker is a specialist in business growth. They use innovative marketing techniques to acquire new customers and retain existing ones.Skills required :
  • Digital marketing
  • Data analysis
  • A/B testing
  • Marketing automation

9. E-commerce specialist

The e-commerce specialist is responsible for managing the company's online shop. They are responsible for putting products online, processing orders and providing customer service.Skills required :
  • E-commerce
  • Digital marketing
  • Logistics
  • Customer relations

10. Content manager

The content manager is responsible for the company's content strategy. They create and distribute quality content across the company's various communication channels.Skills required :
  • Content strategy
  • Web copywriting
  • SEO
  • Digital marketing

In conclusion

Digital marketing is a constantly evolving field, and new professions are emerging all the time. If you're looking for an exciting and forward-looking career, digital marketing is an excellent choice.

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